What We Do
Marathon Marketing offers marketing expertise and extensive experience in strategy development and implementation, digital and traditional marketing, consumer product licensing and project management.
Virtual Marketing Management
Through our VMM program we act as a virtual marketing manager, developing and managing traditional and digital marketing programs offering C-level expertise. We also work as an extension of client’s existing marketing departments to offer specific skills over a shorter period of time.
Strategy & Implementation
Consumer Product Licensing
Consumer Product Licensing
Social Media Website
Fan Acquisition & Lead Gen
MARKETING STRATEGY AND IMPLEMENTATION WITH VMM
A start-up needed an expert to develop and manage its marketing efforts, social media and collaborate with its public relations agency so company management could focus on sales and capital fundraising efforts.
Marathon Marketing, through its virtual marketing management (VMM) program, directed strategic counsel for initial branding, marketing and social media, as well project management with third-party agencies and vendors.
The client was able to remain focused on its mission of increased sales, product development, brand awareness and operational efficiencies and they were able to secure the capital funds they were seeking.
A Fortune 500 company was launching a new technology product with an integrated marketing campaign. The company, through its advertising agency, “nailed” the traditional media elements of the campaign. But social media - specifically LinkedIn - need special handling.
Marathon Marketing developed and executed a strategic LinkedIn campaign that worked in tandem with traditional media to target distinct audiences. In addition, content, including videos, graphics and copy along with a strategy was developed and employed.
The campaign met and exceeded the company’s goals. The campaign created awareness, interest and leads for the company’s new technology product with an above average CTR, engaging comments and key sales leads generation.
CONSUMER PRODUCT LICENSING
A large consumer product manufacturer needed an update to its licensing strategy and a comprehensive social media strategy including the launch of its social media presence and a senior manager to execute the plan.
Marathon Marketing conducted a complete review of the Company's existing licenses and a competitive analysis of the marketplace to develop a targeted licensing and social media strategy that would enhance the Company's market positioning. The company was established on social media platforms reaching multiple audiences.
With new objectives in place, Marathon Marketing provided management services to oversee the execution of the new licensing and social media strategy on an ongoing basis increasing sales, awareness, engagement.
Targeted, practical, energizing, connected and resourceful, Marathon Marketing is a company you can rely on!
Julie Gibbons Van Matre VP Marketing, Digital Blue
Result-oriented, bottom-line focused, Marathon Marketing gets the job done!
Jim Lewis President, Enhanced Retail Solutions
Marathon Marketing has made a tremendous impact on our business! Laurie is more than a consultant; she’s a true business partner.
Jeff Fradin President, Children’s Division, Zak Designs
Marathon Marketing is an invaluable resource for anyone looking to enhance their company’s marketing strategy.
Steve Page President, Georgia Probation Management
Laurie's experience directly translated into results for us at ESPN. What made her effective is that her recommendations were executable. Her fun personality makes her easy to work with. We're big fans of Laurie Berkin!
Meredith Ashley, ESPN Consumer Products
Laurie knows licensing and she’s regarded as one of the best in the business!
Juli Boylan Sr. VP, Sony Pictures Consumer Products