OUR FOUNDING PRINCIPAL: LAURIE BERKIN
After a two-decade career in law and marketing with industry-leading, consumer products public companies, Laurie Berkin founded Marathon Marketing in 2004. Marathon Marketing has allowed Laurie to bring her unique blend of legal, marketing and business experiences to other companies.
Prior to establishing Marathon Marketing, Laurie developed a career as both an attorney and marketing professional working in a variety of capacities including In-house Counsel, Product Manager and Director of Licensing & Marketing. Laurie has managed multiple relationships with licensors from the fields of entertainment, education, sports, toys and corporate brands. She has worked with some of the most reputable licensors in the U.S., including Disney, Warner Bros., Dreamworks, Nickelodeon, Nautica, NASCAR, NFL, Sesame Street and Mattel.
Laurie received a B.B.A. in Finance and Real Estate from The University of Texas at Austin and a J.D. degree from Emory University School of Law.
Laurie has completed three marathons and numerous half marathons.