Disclosure: Don’t Hit The Wall

Beginning December 1, 2009, the FTC requires bloggers to provide disclosures whenever there could be hidden interests or unspoken biases related to recommendations.

What's really funny to me, is that Kelly Rippa doesn't have to take 10 seconds at the beginning of her Electrolux commercial to say, "excuse me, but y'all need to know I'm getting paid to endorse this product." Oh no ... that would ruin the cool Bewitched music they've got playing in the background. It's just assumed.

I don't get paid one tenth of what Kelly Rippa does ... so let's not assume ...

First, the obvious: This blog is for entertainment purposes only. I'm not a journalist, I'm a blogger.

Second, the less obvious: If I interview someone and they grab the bill for lunch, I would need to specify this. If I get some free products, samples, groceries or foodie products in the mail, ditto. If someone gives me a comfy t-shirt with a logo and I wear it in a photo, ditto. Disclaimers all over.

Third, any opinion expressed by any guest blogger is strictly their own, and not mine nor that of Marathon Marketing.

This would be tedious for me and a continual eye sore for readers. But rules is rules.

To cover my butt and preserve your reading experience, please assume that, for every recommendation, link, and product I use, the following all hold true:

I copied this from Tim Ferriss' blog. If you're a blogger too ... please feel free to use the text and images on this page with proper attribution. There is no reason why each blogger should have to reinvent the wheel. (Illustrations courtesy of Louis Gray and Jeannine Schafer)

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