CASE STUDY SPOTLIGHT

Case Study #1
When this large consumer product manufacturer needed a new licensing strategy and a senior manager to execute the plan . . .
Case Study #2
What’s in a plan? A strategic vision of the marketing function. This established business enterprise sought to enter a new market segment and needed a strategic marketing plan . . .
Case Study #3
The launch of a new brand by a New York designer/artist had its own unique combination of market challenges, financial resources and business opportunities . . .

Case Study #4

Challenge: Engaging consumers directly to build a brand community

Solution: Marathon Marketing developed a Social Media strategy to engage, inform, and entertain the company's consumers along with schedules and development of content for day-to-day activities as well as special events.

Result: Social Media is an integral part of the company's overall marketing strategy. The brand community has been established. Consumer engagement continues to grow. Website traffic is up along with brand awareness and product sales have increased.

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