Challenge: The launch of a new brand by a New York designer/artist had its own unique combination of market challenges, financial hurdles and business opportunities.

Solution: Marathon Marketing provided advice and counsel through the development of 1) a Business Plan for the client that was used as the basis of the presentation to angel investors, 2) the brand's market and creative positioning and 3) a strategic licensing plan.

Result: The client received the needed funding and has launched a successful licensing program generating royalty income to the satisfaction of the client and its investors.