CASE STUDY SPOTLIGHT

Case Study #1
When this large consumer product manufacturer needed a new licensing strategy and a senior manager to execute the plan . . .
Case Study #2
What’s in a plan? A strategic vision of the marketing function. This established business enterprise sought to enter a new market segment and needed a strategic marketing plan . . .
Case Study #3
The launch of a new brand by a New York designer/artist had its own unique combination of market challenges, financial resources and business opportunities . . .

Case Study #2

Challenge: An established company wanted to enter a new market segment and needed a strategic marketing plan to focus its efforts.

Solution: Marathon Marketing developed a marketing plan that included an in-depth analysis of the target market, competitors and consumers, market segmentation, a SWOT analysis, specific goals and objectives and the tactical initiatives to reach them.

Result: The successful launch of a complete product line with placements at key industry retailers.

2012 MARATHON MARKETING, LLC