Challenge: A large consumer product manufacturer needed an update to its licensing strategy and needed to add a senior manager to execute the plan.

Solution: Marathon Marketing conducted a complete review and analysis of the Company's existing licenses, the marketplace and the competitive environment to develop a targeted licensing strategy focused on brands that would enhance the Company's market positioning.

Result: With new objectives in place, Marathon Marketing provided management services to oversee the execution of the new licensing strategy on an ongoing day-to-day basis.