- Strategic Planning
- Marketing Implementation
- Licensing Expertise
Licensing is the process of "leasing" the rights to a legally protected
trademark or copyright. Almost any type of product can be appropriate
for licensing. The key lies in matching the right product to the right
property.
Licensing, when used effectively, can be as powerful a marketing tool
as advertising or public relations.
Marathon Marketing has the licensing experience and expertise to
advise companies considering adding licensing to their marketing
plans.
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Licensing Advantages
- Competitive edge from unique item
- Opportunity for higher margins, since the supply is limited
- Break in to new retail outlets
(770) 455-7681
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